Industrial Auctions
The Challenge
Industrial Auctions organises online auctions of machinery, production lines and entire businesses, with a focus on the food and beverage industry. Each project begins with an intake, proceeds through lot management and auction preparation to real-time bidding, and concludes with sales, administration, and invoicing. If the system falters when hundreds of buyers are bidding simultaneously, it immediately costs revenue and trust. That’s not an option.
The Solution
We develop and continuously enhance Industrial Auctions’ auction platform. The platform supports the entire process, from project start to completion. Not as a finished product, but as a living system that grows alongside the organization. We actively contribute ideas for the roadmap, brainstorm new features, and ensure that the platform will run just as smoothly in seven years as it does today.
Stress-free asset sales start with a platform that never stands still.
Industrial Auctions promises its clients a complete, transparent and hassle-free process, from cataloguing and viewing days to export documents and transportation.
From intake to completion: the entire auction workflow in a single system
An auction project at Industrial Auctions begins long before the first bid is placed. Assets are inventoried, lots are created, descriptions and photos are added, and viewing days are scheduled. Only then does the auction go live. The platform supports the entire process: from project intake and lot management to real-time bidding, sales administration, and invoicing. Everything in one system, visible to the right people at the right time. Manual work is kept to a minimum. The project manager maintains an overview. The client knows exactly where they stand.
A platform that keeps running when the pressure is at its highest
During a live auction, dozens to hundreds of buyers bid on lots simultaneously. At that moment, system failure is no longer just a technical problem—it’s a commercial problem. Lost revenue. Buyers walking away. Damaged trust. We ensure the platform is up and running when it needs to be. Not only by building a solid architecture, but also by actively monitoring, responding quickly, and guiding further development based on our knowledge of the operation. We know the platform, we know the client, and we know what’s at stake.
From project to invoice
The platform supports the entire auction workflow: intake, lot management, auction preparation, real-time bidding, sales administration, and invoicing. No separate systems, no manual transfers, no information falling through the cracks.
No revenue lost due to technical issues
A live auction with hundreds of simultaneous bidders is the moment when the platform must deliver. We build and manage the platform with that reality in mind. Proactive maintenance, rapid response, and an architecture that handles spikes in traffic without a hitch.
Collaborating on the roadmap, not just executing it
We’ve been working with Industrial Auctions for years. We don’t just handle support tickets; we actively contribute to shaping the roadmap. What are the next steps? Where are the opportunities? How will the platform grow alongside the organisation? We answer those questions together.
