Centric continues to evolve. And so does the way the organization presents itself digitally. With operations in various European countries, a recognizable and consistent brand identity is important, without compromising local needs. This requires a digital environment that is flexible, user-friendly, and capable of growing alongside the organization.
Since the beginning of this year, Four Digits and Centric have been working together on this next step. What began as an effort to optimize the existing platform has since evolved into a completely redesigned website.
Understand before you improve
In our view, a good collaboration doesn’t start with code. First, we want to understand how an organization works, how the existing software is used, and what challenges users face. That’s why the initial phase with Centric was primarily focused on getting to know each other. Together, we dove into the existing platform and identified areas for improvement. Our focus wasn’t limited to website visitors; the editors who work with the Wagtail CMS on a daily basis are just as important.
A better experience for editors
A good digital platform must also be a pleasure to work with behind the scenes. That’s why, together with Centric, we examined the CMS’s user-friendliness. Where do tasks take up an unnecessary amount of time? What information could be made clearer? And how can we ensure that editors can find their way around more easily?
This resulted in several targeted optimizations: a more user-friendly environment for editors, a clearer UI within the CMS, fewer unnecessary steps when managing content, and a layout that better suits daily use. These improvements make working with the platform more enjoyable and straightforward.
The next step: A complete redesign
After improving the existing environment, it was time for a bigger step: a complete redesign of the website. For the design, we’re collaborating with Cube, a partner with whom Four Digits has established a strong partnership. Within the project, each partner brings its own expertise to the table. Centric knows the organization, its users, and its ambitions. Cube translates these into a modern and recognizable digital identity. Four Digits handles the technical implementation, creating a scalable and user-friendly platform that seamlessly combines design, technology, and ease of use.
One digital foundation with flexibility for local needs
The redesign creates a recognizable and consistent digital foundation for Centric. The various countries operate based on the same digital identity and user experience, while retaining the flexibility to tailor content to local needs. In this way, the new website ensures a cohesive look and feel without losing sight of the differences between countries.
The result is a modern digital presence and a consistent user experience, with room for local content and needs. At the same time, the platform remains user-friendly for editors, and its scalable technical foundation offers ample room for further development.
Building together
The launch of the revamped website marks an important milestone. The new digital identity is in place, and the platform offers a solid foundation for the future. But a professional website is never truly finished. Even after the launch, Centric and Four Digits will continue to optimize and further develop the platform.
Built on our tech stack
Moving forward
Python
Python is a versatile and easy-to-read programming language used for development, automation, data analysis, and AI.
Django
Django is a powerful Python web framework that allows you to develop secure, scalable, and well-structured web applications.
Wagtail
Wagtail is a user-friendly CMS built on Django, designed for flexible content management experiences and custom websites.